| Speed and Core Web Vitals | Can be fast; often slowed by heavy themes, sliders and plugins, and depends on the host. | Custom coded, served from a global edge network, 90+ Google PageSpeed guaranteed on mobile and desktop and rechecked after every change. |
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| SEO control | Excellent control with the right setup and plugins; someone must configure and maintain it. | Full control, done for you: clean URLs, one topic per page, real menu text, a page per location, sitemaps and redirects. |
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| Schema and JSON-LD | Available through plugins or custom code. | Structured data added on every site: business details, services, FAQs, breadcrumbs, and reviews once they are real. |
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| AEO and GEO readiness | Possible; depends on how content is written and structured. | Answer-first pages, FAQ blocks, llms.txt and consistent facts so answer engines and AI assistants can quote you. No guarantee of placement. |
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| Hosting and security | You choose and pay for hosting; core, theme and plugin updates are ongoing work. | Cloudflare hosting with SSL, CDN, DDoS protection, unmetered bandwidth and backups, included in the monthly fee. |
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| Maintenance burden | Regular updates, backups, security checks and compatibility fixes. | None for you. We handle updates, speed, hosting and fixes. |
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| Who does the work | You, a freelancer or an agency. | We do. You send changes; 5 revisions a month of any size, each within 2 to 5 working days. |
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| Content and blog | A strong publishing tool; someone still has to write. | 2 to 3 researched articles a week written for you, 2,500 to 3,200 words each. |
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| Design quality | Anything from a stock theme to fully custom, depending on budget. | Designed for your room and photography, mobile-first, with the booking path one tap away. |
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| Accessibility and compliance pages | Depends on the theme, plugins and who builds it. | Privacy, cookie consent that gates scripts, terms and an accessibility statement come with the site. |
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| Cost model | Software is free; hosting, premium themes, plugins and maintenance are paid separately. | $117 to $597 a month, plus a $647 one-time build fee invoiced after you approve the launch. Domain and hosting included. |
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| Lock-in and ownership | You own the install and can move hosts. | Domain registered in your name; content export within 14 days and free domain transfer if you leave. |
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