| Speed and Core Web Vitals | Depends on the template, images and widgets added; results vary by build. | Custom coded, served from a global edge network, 90+ Google PageSpeed guaranteed on mobile and desktop and rechecked after every change. |
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| SEO control | Page titles, descriptions and URLs are editable; the structure is whatever the builder sets up. | Full control, done for you: clean URLs, one topic per page, real menu text, a page per location, sitemaps and redirects. |
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| Schema and JSON-LD | Custom code can be added per page by whoever builds it. | Structured data added on every site: business details, services, FAQs, breadcrumbs, and reviews once they are real. |
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| AEO and GEO readiness | Up to the builder to write answer-first copy and FAQs. | Answer-first pages, FAQ blocks, llms.txt and consistent facts so answer engines and AI assistants can quote you. No guarantee of placement. |
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| Hosting and security | Hosted inside HighLevel. | Cloudflare hosting with SSL, CDN, DDoS protection, unmetered bandwidth and backups, included in the monthly fee. |
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| Maintenance burden | You or your agency maintain pages, menus and images. | None for you. We handle updates, speed, hosting and fixes. |
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| Who does the work | Your team or your HighLevel agency. | We do. You send changes; 5 revisions a month of any size, each within 2 to 5 working days. |
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| Content and blog | A blog is available; someone still has to write for it. | 2 to 3 researched articles a week written for you, 2,500 to 3,200 words each. |
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| Design quality | Templates or custom layouts; depends on who builds. | Designed for your room and photography, mobile-first, with the booking path one tap away. |
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| Accessibility and compliance pages | Added by whoever builds it. | Privacy, cookie consent that gates scripts, terms and an accessibility statement come with the site. |
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| Cost model | Included with the HighLevel plan; build and upkeep time is extra if you hire it out. | $117 to $597 a month, plus a $647 one-time build fee invoiced after you approve the launch. Domain and hosting included. |
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| Lock-in and ownership | Site lives in the HighLevel account. | Domain registered in your name; content export within 14 days and free domain transfer if you leave. |
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