Case study, small plates and wine bistro

Sharper boundaries around bistro private dining

Day to day with bistro private dining, expectations now match the process before the first conversation. Calls open on the customer's situation rather than on corrections.

Where the room started

The situation before the work, in the team's own terms.

The starting point

The whole of bistro private dining was summed up in one vague paragraph. Visitors were left to assume what an inquiry would achieve.

What was in the way

For bistro private dining, the gap between the page's tone and the service's reality was discovered mid-conversation, every time, at the caller's expense.

What we built

Content is now organized into three plain categories: what is published, what can be requested and what requires confirmation. The page pairs set-menu choices and room arrangements with a short account of a private dining discussion with the restaurant, and the business reviewed each stated limitation.

Delivered for this client

  1. 1Scope explanation
  2. 2Staff-reviewed limitations
  3. 3Request status wording
  4. 4Related reference links
15working days

How long it took

15 working days after content approval, including staff review and handover.

  1. Content approved
  2. Build and staff review
  3. Handover

What changed

Day to day with bistro private dining, expectations now match the process before the first conversation. Calls open on the customer's situation rather than on corrections.

The wording around bistro private dining is more careful now. It explains what we can discuss without quietly making promises on our behalf.

George Fairbanks, Guest relations coordinatorSmall plates and wine bistro, Newark, DE

Have the same problem in your room?

A 30-minute walk-through of the site you would get, with your menu and your inquiries. Plans from $117 a month; The Table is live in 7 days and the $647 build fee is invoiced only after you approve the launch.

Questions about this project

Who was the client?

A small plates and wine bistro in Newark, Delaware, with 9 staff, one locally managed operation. We publish the kind of room and the region rather than the business name.

How long did the project take?

15 working days after content approval, including staff review and handover.

What exactly was delivered?

Scope explanation, Staff-reviewed limitations, Request status wording, Related reference links. Content is now organized into three plain categories: what is published, what can be requested and what requires confirmation. The page pairs set-menu choices and room arrangements with a short account of a private dining discussion with the restaurant, and the business reviewed each stated limitation.

Could the same work be done for my restaurant?

Yes. This was built on our normal plans, from $117 a month with a $647 build fee invoiced only after launch. Tell us which step is slowing your team down and we will show you what we would change first.

Related case studies

Other projects that worked on a similar step or a similar room.

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Tell us which step is slowing your team down

We will say plainly what we would change first, and what it would cost.